Community Impact Model

Beginning in 2020, Rowan County United Way will adopt a Community Impact model for allocating funds to the community. This new model will match donations with community needs to create the most significant, sustainable improvements in our community by focusing on measurable results.  With the ever-growing needs across our community, donors want to know that their dollars are being used as effectively as possible, and United Way wants to maximize our positive impact. Increased accountability and measurable outcomes will help us make sure we are doing our very best to meet the critical issues our citizens face.

Community Impact FAQ

What is the Community Impact Model?

The Community Impact Model is a plan for matching monetary donations with community needs to create the greatest positive impact for our citizens. The model focuses on measurable results and sustainable solutions. While the model is based on tracking performance and evaluating outcomes, it does not mean our partner agencies will be faced with unreasonable expectations. Rather, we will work in tandem with them to ensure that we are always improving and providing maximum support to the people we serve.

What do we hope to achieve through the Community Impact Model?

By setting clear, targeted goals, Rowan County United Way will be better positioned to respond to growing community needs. Increased accountability and reported metrics will help us develop more comprehensive and sustainable solutions to the critical issues our citizens face.

Why is this the right time to transition to this model?

At a time when there are more needs than ever across our community, donors and companies want to know that their dollars are being used as effectively as possible. Rowan County United Way is currently conducting a county-wide needs assessment. By listening to feedback and insight from a variety of sources, we will identify the top priorities in our county, and we will base our efforts on those as we transition to the Community Impact Model.

Will Rowan County United Way continue to have member agencies?

For 2018, our allocations process and funding will continue to function as before. In 2019, our member agencies will move to an RFP process as we begin operating under the new model. Only member agencies will be allowed to participate in the first year of Community Impact funding.

What happens in 2020?

Beginning in 2020, we will no longer have member agencies but will transition to partner agencies. Under the new model, any 501c3 agency will be able to apply for funding through the RFP process as long as they are providing programs in the areas of need identified in the official United Way Needs Assessment.

How will “basic needs” fit into the new plan?

Rowan County United Way’s Strategic Plan calls for 25% of dollars raised each year to be used to fund basic needs such as food and housing. Under the Community Impact Model, we will continue to focus on meeting basic needs in Rowan County.

Will training be available to the member agencies regarding the transition to the Community Impact Model?

Yes. We are planning a series of three training sessions to help member agencies understand the Community Impact Model, outcome measurement and how to create an impressive RFP. The training will provide agencies with the information they need to be competitive in the Community Impact funding process.

Are other United Way branches transitioning to the Community Impact Model?

Yes. United Way Worldwide has determined that initiative-based funding will result in more focused outcomes. Some United Ways are well into this process, and others are just beginning. The goal is to create significant, sustainable solutions to community needs through collaborative partnerships and measurable results.

How can I learn more?

For more information on the Community Impact Model, please call the Rowan County United Way office at 704-633-1802.

131 West Innes Street, Suite 201
Salisbury, N.C. 28144


© 2019 Rowan United Way