73 Percent of this Year’s Goal

At the half-way point in the 2017-18 fund-raising campaign, we are at 73% of goal. Division chairmen report a total of $41,080,233 raised of the total goal of $1,478,000. This year’s Cheerwine Matching Pledge Challenge is at 51% of goal. Cheerwine, a longtime...

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Cheerwine Celebrates 100th Year with ‘100 for 100’ Fund-Raiser for United Way

Cheerwine, the Salisbury-based soft drink, continues its 100th year celebration by partnering with the Rowan County United Way to raise funds for Salisbury-Rowan based non-profit organizations.

In a Matching Pledge campaign called “100 for 100,” Cheerwine is matching dollar for dollar, each new dollar given to this fall’s United Way campaign, up to $100,000. Cheerwine is a long-time supporter of the local United Way.

Cliff Ritchie, President and CEO of Cheerwine, announced the campaign at the United Way’s kick-off campaign this week. The company will also donate a year’s supply of Cheerwine to winners of contests at United Way report meetings and the finale this fall.

Cheerwine was created in1917 by L.D. Peeler, during a sugar shortage during World War I. He bought cherry flavoring from a traveling salesman from St. Louis and mixed it with other flavors to create the soft drink. It was named for its color, which resembles a red wine.

The formula is a closely guarded secret in the Cheerwine family. The syrup continues to be made in Salisbury. It is shipped to Charlotte where it is bottled and canned.

Cheerwine also celebrated its 100th year with a weekend birthday party in downtown Salisbury this summer. The company has also produced a limited edition collectible Centennial Can Series, which includes seven designs reflecting the brand’s looks throughout the years. Cans that as “instant-wins” show up in 12 packs across the distribution area.

The Rowan County United Way has a goal of $1,478,000 this year.

“Cheerwine is giving back to the community that has meant so much to us,” Ritchie said, in making announcement. He is the great-grandson of the founder of Cheerwine.

Jackie Harris, Resource Development and Marketing Director of the United Way, said that Cheerwine has always been supportive of the united Way. “The ‘100 for 100’ goes over and above anything we thought possible and comes as we are faced with some plant closings and other challenges. It could not have happened at a better time.”

Henry Diggs, a local minister, is president of the United Way Board of Directors. This year’s campaign theme is “Better Together. Giving. Working. Growing.” Salisbury City Manager Lane Bailey and Rowan County Manager Aaron Church are serving as co-chairmen of the fund-raising, which will continue until mid-November.

United Way New Campaign Theme: ‘Better Together’

The Rowan County United Way Board of Directors has adopted a theme and logo: “Better Together. Giving. Working. Growing” for the 2017 fall campaign. The campaign will get under way in September, with hundreds of volunteers working with campaign co-chairmen Lane Bailey, Salisbury City Manager, and Aaron Church, Rowan County Manager.

The funds raised in the campaign are distributed to 16 local human services agencies approved by the United Way.

Henry Diggs, President of the Board of Directors, said that the logo, with a contemporary design of multi-cultural people working together, illustrates the cooperative effort of the co-chairmen of the campaign, both experienced with United Way work.

“The logo conveys the message we would like to see for United Way and our

community,” said Diggs. “We ARE better together in achieving identified goals and expectations that will lead to a much healthier community, as we all work together for the overall good.”

Michelle Patterson, Chairman of the Public Relations Committee, said the committee feels that “the theme reflects our campaign cabinet, community, the spirit of the United Way and its agencies.We are better together,” she said. ”We can accomplish so much when we work together.”

The Rowan County United Way was chartered in 1956. The 16-member agencies include the Rowan County Literacy Council, The Arc/Rowan, Rowan Vocational Opportunities, Boy Scouts, Central NC Council; Communities in Schools of Rowan County, Rowan County YMCA, Rowan County Youth Services Bureau, American Red Cross, Rowan County Rescue Squad, The Salvation Army, Trinity Living Center, Rufty-Holmes Senior Center, Meals on Wheels, Families First, Inc., Family Crisis Council and Smart Start Rowan.

For more information, visit the website, www.rowanunitedway.org, or follow the United Way on Facebook.

 

  

Left: W. Lane Bailey; Right: Aaron Church

 

City and County Managers Will Lead Rowan County United Way 2017 Campaign

The Salisbury City Manager and the Rowan County Manager will serve as co-chairmen of the 2017 Rowan County United Way Campaign. County Manager Aaron Church and City Manager W. Lane Bailey will direct the fall fund-raising campaign which involves hundreds of volunteers throughout the county. The funds are distributed to 16 local human services agencies approved by the United Way.

“We are very excited about Lane and Aaron leading our campaign,” said Henry Diggs, President of the United Way Board of Directors. “This will be the first time our United Way has co-chairs in charge of our fund-raising efforts.

“We love the idea of the partnership between the city and county managers working together. There is power in unity, and this is an excellent example of much needed demonstrated unity, working together for the overall good of our beloved community.”

Bailey has worked with United Way campaigns in both Rowan County and Lenoir. “United Way provides essential assistance for our community and serves as a safety net for many people in a number of service areas,” he said. “I can’t imagine our community without United Way organizations and the incredible work they provide.”

Church said that the Rowan County United Way is important “because the money stays local and the need is real.”

Bailey began work as Salisbury City Manager March of 2015.  He has 25 years of governmental experience, having served seven years as a County Manager and 18 years as a Municipal Manager. Before coming to Salisbury, he served as City Manager for Lenoir. He is a member of the Salisbury Rotary Club, the International City County Management Association and is an ICMA Credentialed Manager. He is a member and past president of the North Carolina City County Management Association.

He is a graduate of Appalachian State University with a Bachelor of Science degree in Political Science and a master’s degree in Public Administration.  He and his wife, Ruth, have two children, son Brennen and daughter Catherine.

Church has served the public for the last 13 years as a Congressional Aide in the U.S. House of Representatives, Assistant County Manager, Deputy County Manager, and now, County Manager.

He earned a Bachelor of Science degree in Criminal Justice and a Master’s Degree in Public Administration from Appalachian State University. He holds a Certificate in County Administration from the University of North Carolina at Chapel Hill and an emerging Leaders Certificate from the International City/County Managers Association.

He and his wife, Erica, and their two children, Mary and Finlley, live in Granite Quarry.

The Rowan County United Way was chartered in 1956. The 16-member agencies include the Rowan County Literacy Council, The Arc/Rowan, Rowan Vocational Opportunities, Boy Scouts, Central NC Council; Communities in Schools of Rowan County, Rowan County YMCA, Rowan County Youth Services Bureau, American Red Cross, Rowan County Rescue Squad, The Salvation Army, Trinity Living Center, Rufty-Holmes Senior Center, Meals on Wheels, Families First, Inc., Family Crisis Council and Smart Start Rowan.

For more information, visit the website, www.rowanunitedway.org, or follow the United Way on Facebook.

In The News:

2017 Rowan County United Way Campaign Kicks Off

United Way Day of Caring ‘One of the Best We’ve Ever Had’

Editorial: Remember United Way

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